High-quality marketing requires a lot of time, effort, and strategic planning. This is usually a lot of work for one person, so most marketers research hiring a freelancer, digital marketing agency, or other providers of done-for-you content.
Outsourcing your company’s marketing activities to an outside organization is a simple form of outsourced marketing.
Contracting your company’s marketing activities to a third-party organization lets you focus on your core business. Once you narrow down your options of possible outsourced marketing providers, you must see what their previous clients say about them. For example, if you’re looking to hire exhibition stand contractors you can check nstands.com, you’ll like to see previous stands they have built.
What Is White-Label Content Marketing?
White-label content marketing is the act of engaging a marketing agency (or firm) to create video or written content. This includes social media posts, blog posts, or even email marketing. They create this content on the company’s behalf and in their name.
What Is the Difference Between White-Label Content Marketing and Outsourced Marketing?
Outsourcing marketing services is a familiar practice that permits remarkable production and scalability for companies.
Nonetheless, there is a slight difference between outsourcing and white-label marketing. Outsourcing means paying someone else to do a task (or tasks) for your business. This could be social media advertising or blog post writing.
White label marketing, on the other hand, is incorporating this other company’s product into your own and then selling to your consumers. That company still does the work for its product, which makes it a kind of outsourcing. But the work gets done as an aspect of your brand.
7 Tips for Hiring an Outsourced Marketing Provider
Here are five things to consider when hiring a third-party marketing provider:
1. Check Their Reviews and References
You can usually find a company’s portfolio online. This is along with case studies or client testimonials. Check a prospective provider’s website to find this type of content. Sometimes, you can find ratings and reviews for a marketing agency on a third-party website like Google My Business.
This feedback from other clients and companies they’ve worked with gives you an idea of what they can do. Going through their case studies can also help you decide if they match the vision you have in mind.
2. Determine Your Marketing Goals and Objectives
When it comes to marketing, there is a wide range of services that different agencies can offer. Ensure that your marketing goals and objectives are clearly defined. You need a clear picture of what you need the third-party marketing provider to do for you.
Make sure you communicate your expectations with the marketing provider and that he can meet them. That way, you can be sure you’re meeting with a provider with the right expertise and that they can commit to your requirements.
3. How Would You Like to Be Involved?
Even though you are hiring an outsourced marketing firm to do the marketing, there are stages when you as the client will need to be involved in making sure your marketing is on the right path.
It is important to stay involved throughout the entire process. However, it would be best to be careful, so you don’t end up micromanaging the whole project. Stay updated and allow the outsourcing agency enough liberty to do their work correctly.
Arrange with your marketing agency where you want to be involved and where you’d prefer to be hands-on. This is important so that you and your marketing provider are on the same page from the outset with clear objectives for the target audience; for this reason, build a customer experience strategy.
4. Understand the Services They Offer
Some outsourced marketing companies specialize in a few services, while others are full-service marketing agencies that can provide all types of marketing needs.
It is best to look for a marketing outsourcing company or provider experienced within your company’s industry. Ensure you inform the prospective marketing agency or provider of the services you need from them.
Tell them what you want them to do for your company at your first meeting. That way, you can be confident you’re meeting with a provider with the right expertise and that they can dedicate themselves to your requirements.
5. Look at Their Pricing
After you have confirmed that a marketing company provides the services you need, the next thing you’ll want to consider is their pricing.
You can focus on companies that have fair prices that fit your budget. Some prior research on these strategies will help you decide if the cost of services aligns with the average price. This way, you avoid companies that overcharge for these services.
6. Build a Transparent Communication Network
You need to know who is assigned to what task, the time frame of the task, and even the expected outcome of the task. A transparent communication channel allows you to manage expectations and ensure that tasks are done efficiently and when due.
Most outsourced marketing agencies use project management systems to detail upcoming tasks and their expected time frames, so you are kept up to date with the project.
Ensure that the outsourcing marketing company you are about to hire runs one and can integrate you into such systems.
7. Review Your Contract
Most professional marketing companies provide a contract, project scope of work, or Master Services Agreement (MSA). This also includes details like late payment fees or even cancellation policies. Ensure you read the agreement thoroughly and give feedback during the negotiation process.
For larger contracts, it’s often helpful to obtain legal help so that you feel confident in what you’re about to sign.
One surprising downside to outsourcing may be the reaction of your employees. Try to ease your employees into the idea as smoothly as possible. You do not want to lose the support and engagement they bring to your company.
Finding the perfect outsourced marketing provider that you can trust is a fantastic feeling. Planning and research are key to finding the right marketing provider. Ensure you communicate your vision to the provider, and he is fully capable of delivering.