Starting a business is not an easy task. It becomes essential to think beyond the traditional lines to give something unique in the market. Along with that, it can be a tedious task to come up with an idea, which does not require heavy investment. You can think of many businesses in this regard.
Let me share with you my personal experience. A few days back, I was looking for online business start-up ideas and was conducting keyword research. I was shocked to know that the keyword t-shirt has a high search volume. When I further broke down the niche, the facts that were revealed were shocking. T-shirt with certain signs imprinted on them has a high search volume.
After realizing that t-shirt printing business can be a highly lucrative business to invest, I decided to share a short guide about how to start the heat press machine T-shirt Business.
T-shirts are a staple casual wear for everyone out there. Even entrepreneurs and business executives are wearing these days. The demand for custom made t-shirts is growing, and can really reap you great profits. Let’s find out the proven ways of setting up this business.
Selling on Shopify
It does not cost too much investment for setting up an online t-shirt business. If you have already come up with great designs, then it is a matter of a few hours to start selling. Shopify is the best option these days to start an E-Commerce business. The online platform gives you the opportunity to integrate and connect different apps. Maximize Shopify’s features like an optimized checkout page and provide a convenient and easier purchase process for your customers. You can connect any drop shipping service and start a fully functioned store. It will be all about printing and shipping to your customers.
Before you launch your online printing t-shirt business, you should consider below mentioned four things.
Choose the Niche of Your T-Shirt Business
You might be feeling like I’m repeating the same words you have heard before. The term niche has been tossed a lot, but choosing the right niche is the most important aspect before jumping into any business. If you are looking to stand out in the virtual world, then you should be very conscious about selecting the niche that can become lucrative. It is only possible to target an audience of a particular set of interests.
The market for t-shirts with funny slogans is too broad to cover. Instead of targeting the whole market, you can break down the niche by targeting engineers or doctors and printing funny slogans related to them. No matter how difficult it is, but you have to dive deep into the interests of your targeted market, by analyzing their interest over social media and other sources.
Designing t-shirts is the most time-consuming and complex task as well. You will have to brainstorm different ideas. The popular prints of t-shirts aren’t complex but simple. So, try to come-up with simple and eye-catching designs, which can grab the attention of your targeted audience. The quality design is based on 300 digital pixels per inch with a transparent background, and it should be large enough to get adjusted over t-shirt print area. But it can vary according to the printing technique.
The most important factor for a successful online business is that you should focus on the quality of the fabric. It is easy to fool someone once. But they will not get fooled twice. The pattern on the t-shirt should not shrink or rip apart; it can let the buyer drift away. They will never buy any other product from you after having a bad experience. So, along with quality fabric, ensure that printed design is also of superior quality.
In the current competitive market, you have to build your brand image, otherwise, you will be left behind in the rat race. You must stand out from the rest by making your company logo and adopt a particular color scheme. It will let the customers identify your brand from others, and if they love your product. They will surely come again to buy the t-shirts from you.
Lastly, you have to ensure quality, to grab a significant market share. And do not forget about branding because it is the most important aspect before launching an online business.